Putting the nil in nillbilly

We’re a small, Appalachian-rooted brand celebrating the grit, humor, and heart of our region. Our designs are inspired by coal country, college-town traditions, and the stories that make our communities one-of-a-kind. Everything here is original artwork — created for people who love where they come from and aren’t afraid to wear it.

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Born in the heart of Appalachia, this brand is a nod to the miners, makers, and misfits who built this region on grit and stubborn pride. We create original designs inspired by coal-country culture, small-town legends, and the underdog spirit you won’t find anywhere else.

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We believe in supporting local athletes and helping strengthen the next generation of Appalachian talent. That’s why many of our collections are designed with NIL fundraising in mind. When you shop with us, you’re fueling creativity, community, and opportunity — one shirt, hoodie, or print at a time.

We’re independent, self-built, and powered by the Appalachian spirit: resilient, resourceful, and proudly a little rough around the edges.

We’re not corporate. We’re not licensed. We’re just loud, proud, and Appalachian. Welcome to the family.